A while back, I wrote about how to get the best high volume links. Fast forward eight months and Google has made two major changes to its algorithm -- first to target spammy/scraper sites, followed by the larger Panda update that targeted "low quality" sites. Plus, Google penalized JCPenney, Forbes, and Overstock.com for "shady" linking practices. What's it all mean for link builders? Well, it's time we say goodbye to low quality link building altogether. 'But The Competitors Are Doing It' Isn't an Excuse This may be tough for some link builders to digest, especially if you're coming from a research standpoint and you see that competitors...
0 Biggest Search Events of 2011 & Predictions for 2012
Everybody's been talking about search in 2011, but what were the events that helped to shape the search landscape of the year? We ran a poll on SEOptimise in order to find out. While the biggest search impact of 2011 might not come as much of a surprise, some other events were notable by their absence. Out of eight possibilities, one ranked as the clear leader, with twice the votes of its nearest rival at the last count. So, without further ado, let’s look back at the most notable search events of 2011. The Google Panda Update Google's Panda algorithm change was all about improving the quality of search results. This has caused lots of problems...
0 Google Announces Panda Updates Will Resume “Next Year”
Google announced via Twitter that Panda Updates have ceased for 2011 and will resume after the New Year. Perhaps this is an early Holiday gift to webmasters that need to cultivate content and links on their existing webpages. The last update came in November and all have been considered “minor” updates, each time affecting less than 1 percent of all searches. It’s important to understand, however, that with over 12 billion searches each month that is still 100,000 effects.Google first released Panda in February and has released six updates since. These have all been considered minor updates, although the search...
0 On-Page Optimization Not Dead: Long-Tail Keywords Increase Rankings, Conversions [STUDY]
On-page optimization for long-tail keywords can result in ranking more than a page higher in search results, compared to half a page optimizing with head terms, according to a study by New York-based SEO & SaaS company Conductor. They also found that long-tail keywords converted 2.5 times better than head terms.You may remember the uproar from last fall, when SEOMoz purported there was a higher correlation between LDA scores and high rankings than any other factor. Some took this to mean that on-page optimization didn't matter. It’s a topic that still pops up now and again; my on-page optimization isn’t working, I don’t know if it’s worth...
0 How to use Twitter as a lead generation tool
Twitter is among the top three social networking sites today and offers a micro-blogging service that lets its users send, receive and share messages via tweets. Tweets are text messages confined to 140 characters and can include links. Twitter users currently Tweet over 110M Tweets/day, at the time of writing this article. With traffic like that, who can ignore the gold mine that is Twitter?Twitter – no shortage of business opportunitiesIt is only natural for internet marketers to leverage Twitter as a lead generation tool. The beauty of Twitter is that it allows easy conversation and for someone who is looking for business opportunities. Obviously,...
0 Conversion Tracking vs. Google Analytics Goals
Conversion tracking is a must-have. If you can, you should. Simply knowing how many sales you generated for how much spend isn't enough. You need to be able to know which keywords (and better, which search queries) generated the enquiries, sales, leads and phone calls you're interested in. This means you need a tool that integrates with AdWords, either by letting you get the data out, or by putting its own data in. Exporting to a Tool Getting the data out means tagging your landing pages with query strings. This will mean that a solution on your site can read that query string and know whatever information you've given it. The big advantage...
0 Listing Dynamic Web Pages in Search Engines
Problems With Dynamic LanguagesMost search engines do not like to follow java script or spider deeply into dynamic driven websites. Since scripts can create millions and millions of pages on the fly search engines need to ensure some level of quality before they will want to list all the pages.Session ID's & CookiesSearch engines do not like reading session IDs or cookies. When a search engine is given a session ID they will usually leave the site. If spiders indexed websites that offered the spider a session ID it would frequently cause the spiders to overload...
0 Opinion: 3 Onsite SEO Myths and Facts – What Really Counts?
Before starting this article I would like to note that I am specifically talking about Google. The information below might not apply to other search engines. Everybody who is into SEO knows that it is more than just link building and offsite techniques. Sure, links matter the most, but how about your website itself? Onsite optimization might not be the most important part of SEO according to some people but that just depends on the point of view. To me, there have always been some onsite factors that play a significant role in the eyes of Google. Of course, the most important thing when optimizing a website according to link builders...
0 Google Algorithm Updates: The Latest Things To Consider
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