0 Code of Ethics

As you know from the section of the course that discussed the history of search engines and optimization, there was a time when the optimization process was simple and involved little more that tweaking meta tags and repeating keywords within the content of a page. As such, there were a limited number of SEO companies.Today the industry is highly competitive. Worldwide, there are now thousands of search engine optimization companies. There is also an ever increasing number of websites and many of them are already well optimized, making the competition much worse. In the past, when an SEO company optimized a client's site, most...

0 What is Gray-Hat SEO ?

Search engine guidelines clearly define Black-Hat techniques as spamming techniques. You can recognize and avoid them in your SEO campaigns. However, there are so called Gray-Hat techniques, which are temporarily unknown or not restricted by search engines. Gray-Hats are different because they try to do things they believe are ill-defined by Google, without first asking permission.Let's look at SearchSecurity.com's description of this notion: "Gray-Hat describes a cracker (or, if you prefer, hacker) who exploits a security weakness in a computer system or product in order to bring the weakness to the attention of the owners....