0 SEO Advice & Marketing Tips for the Music Industry

Music is one of the most popular forms of entertainment and one of the most traded digital assets on the planet. Ever since Napster's debut in 1999 musicians, record labels and the RIAA have all singled out file sharing as the overwhelming source for loss of revenue in record sales. I have always wondered why they get to point all of these crazy fingers without highlighting how absolutely awful they are at marketing their products on the Internet – not to mention how little they seem to care about the revenue they lose to their own horribleness. LyricsA massive volume of searches related to music are for song lyrics. For you kids,...

0 Search quality highlights: 40 changes for February

This month we have many improvements to celebrate. With 40 changes reported, that marks a new record for our monthly series on search quality. Most of the updates rolled out earlier this month, and a handful are actually rolling out today and tomorrow. We continue to improve many of our systems, including related searches, sitelinks, autocomplete, UI elements, indexing, synonyms, SafeSearch and more. Each individual change is subtle and important, and over time they add up to a radically improved search engine. Here’s the list for February:More coverage for related searches. [launch codename “Fuzhou”] This launch brings in a new data...

0 How to Optimize a Company YouTube Channel

Many brands are finally realising the power of video as a traffic and sales generator, producing video content that both advertises their products/services and informs their customers. YouTube is a natural home for this video content, as it’s not only the 2nd largest search engine in many countries (after Google) but also free and easy to use.The downside of YouTube’s massive reach is that there are 60 hours of new video uploaded to YouTube every minute, so it’s very easy to get lost in the noise. In order to ensure that your content is amongst the 4 billion videos streamed each day, companies should do everything they can to optimize their corporate...

0 Is PageRank Important?

Just Enough Knowledge to be DangerousOne of the bigger problems with learning in the field of SEO is that there are a lot of people who have a nugget of information. And they spread it far and wide without the proper context needed to evaluate the potential risks and rewards of any given strategy. So new SEOs end up thinking topic x is the most important, then topic y, then topic z. And then someone debunks one of those. Many false facts are taken as truths when the people with a nugget of information (that they found from some source) spread it as fact.Accurate Answers Need ContextAs the structure of the web changes and search engine relevancy...

0 10 Elements of a Perfectly Optimized Page

One area that search engines have made a number of significant advancements in recent years is in how they evaluate content on a website. So what does a perfectly optimized page look like in 2012? Let’s look at 10 elements. 1. Title tags are still important, but it’s not a good idea to over-optimize them. 2. Descriptions still don’t appear to add much ranking value, but can help encourage clicks. 3. Header tags still need to be relevant. 4. URL still ideally mentions the keywords. 5. Content is now about semantically relevant supporting keywords, not multiple mentions of the keywords. The example chosen is a recipe, because in order...